Founded in Beirut by designer and illustrator Ahmed Amer, amer is a contemporary label rooted in Lebanese culture. The brand blends minimalist silhouettes with expressive, hand-drawn illustrations, drawing inspiration from folklore, architecture, and artisanal traditions. Its gender-fluid collections reflect a strong sense of place and identity, balancing artistic experimentation with modern design to create ready-to-wear pieces shaped by Beirut’s vibrant creative landscape.